A post-Covid revival.
Event Branding | Advertising | Design
After Covid forced the closure of the Northwest Washington Fair—the first time it had been shut down since 1909—we felt it was important to let everyone know that the event was back and running at full capacity. To capture this spirit, I developed a campaign built around a tagline that encouraged people to step outside, enjoy themselves, and embrace the return of good times.
Back to basics.
Leaning on quintessential fair staples, the campaign highlighted everything from blue-ribbon birds to their addictive moo-wiches. An aggressive out-of-home campaign employed billboards, buses, magazines and digital ads to get the word out.
